Dreamcatcher Lab was a visionary project that spanned six years, aiming to preserve the inherent nature within each individual and harness the intrinsic power of flowers to create emotions. Founded in the UK, Dreamcatcher Lab evolved into a Sensory Creative studio based in Milan, capturing the essence of nature through art and innovation.
The brand launch marked the beginning of an exciting journey for Dreamcatcher Lab. It focused on establishing a strong brand positioning by emphasizing the emotional connection people have with flowers. The e-commerce development played a significant role in reaching a broader audience, enabling customers to experience the brand’s unique offerings from the comfort of their homes.
Creating a community both online and offline was crucial for Dreamcatcher Lab. Through influencer marketing, the project reached a diverse audience, fostering a sense of belonging and shared passion for nature. The art studio and events setup provided a physical space for individuals to engage with the brand, further strengthening community ties.
Dreamcatcher Lab’s innovative approach to preserving nature and creating meaningful experiences did not go unnoticed. The project was presented as a case study at Unicatt’s Master in Arts Management program, highlighting its ‘innovation of meaning.’ This recognition underscored the project’s impact on the arts and its contribution to redefining how we connect with nature.
Dreamcatcher Lab’s journey from its inception in the UK to becoming Sensory Artistry studio in Milan is a testament to its dedication to nature and creativity. The project’s emphasis on community, innovation, and emotional connection has left a lasting legacy, inspiring others to explore the profound meaning that flowers and nature can bring to our lives.
