Ana Carolina Massaro is the founder of Sensory Artistry, a project that has evolved from her life experiences, professional journey, and international network spanning over five countries. Her expertise encompasses a wide spectrum, ranging from marketing and communications to culinary arts and design. She has led both online and offline projects, coordinated multinational teams in agencies like WPP, served as a marketing director for startups like Groupon, and ventured into self-entrepreneurial endeavors in product design Dreamcatcher Lab.
Additionally, Ana Carolina has provided business consultancy services in the Swedish Lapland, focusing on designing and launching luxury experiences. Passionate about the culinary world, she pursued studies in hospitality alongside her professional journey. Her culinary endeavors led her to work as a chef in New York, later in Milan for a luxury private jet catering company, and then in a 5-star hotel in a Renaissance villa.
Her experiences include launching an Izakaya in Japan, working on an organic farm in Portugal, developing innovative tasting formats for companies, and establishing an art studio at Wimbledon with exhibits at Kew Gardens. Sensory Artistry is the result of a lifetime dedicated to creativity, aiming to highlight all the traces of completed projects, extensive collaborations, and inspirational ideas for all that is to come.
She invites you to discover the philosophy behind Sensory Artistry Studio, where the smallest details make the biggest impact. Learn about our commitment to tenacity, proactive creativity, and challenging the status quo to create innovative and memorable experiences.
Embrace with us the limitless possibilities, dedicated to pushing boundaries and thinking differently in the world of art and creativity.
Combining taste, sight, smell, touch, and sound to create cohesive and engaging experiences.
Pushing the boundaries of traditional design and art by incorporating unconventional materials and methods.
Tailoring experiences to meet the specific desires and needs of clients, ensuring each event or creation is unique.
Utilizing skills from various fields such as culinary arts, interior design, botany, and technology to craft comprehensive experiences.
Experimental, radical and innovative. Pushing boundaries and breaking away from traditional norms or conventions.
Aiming to evoke strong emotional responses and create lasting impressions through thoughtfully designed sensory interactions.